Hispanic Marketing For Dental Practices: Nurturing The Third Herd In Your Dental Practice

by : Ed O' Keefe



              In hispanic marketing for dental practices, there are three kinds of herd, or what we call group of people. The first herd in hispanic marketing for dental practices is the current patient base and inactive patient base, which should be nurtured and offered more services monthly. The second herd in hispanic marketing for dental practices are our friends, family, and all the business owners that we go on the other end where they call us and we write our checks to. Now, let's have an in-depth look on the third herd in the business.

Facts On The Third Herd In Hispanic Marketing For Dental Practices:

            The third herd in hispanic marketing for dental practices is called the “interested but not ready herd”. They are your lead. In my previous articles I talked about lead generation marketing. So let's say we're going after cosmetic dentistry, and we call on a certain patient and ask him/her this question: “Are you embarrassed by your smile?”. And then we have this article that gives them two options: first, they can call directly to the office for consultation; or second, they can come in and get them to call toll free order message hot line number or go to a website to get a frequency awareness report. As time goes on, that group of people builds up in number in your list. But there are some people on that list who just will never show up. But the beauty about marketing with these people is we know that they're really interested! And this is why they requested for a report, showing interest of whatever it is that you're offering to them. So you can have headache sufferers; you can go to implant patients; you can do cosmetic dentistry; anything you can do in your hispanic marketing for dental practices. You can decide on whichever way you want to do it. You can mail them until they ask to get off your list, or after 18 months minimum and they drop off and you just get rid of them.

Nurturing And Targeting The Herd In Hispanic Marketing For Dental Practices:

            Now, this is the herd in hispanic marketing for dental practices that most people fail to nurture. For this, we run a website campaign for the tv, do radio ads, and send out tear-sheet mailing wherein they opt in and out of our funnel (where we mail them a direct mail package, then we go to postcard, postcard, then direct mail package and all on that time where we send them e-mails all at the same time).


               One of the hardest things in hispanic marketing for dental practices is managing all of them. I'm personally running five different companies under the same umbrella that there's so much marketing that's going on automatically every single month, and there's no possible way we'll be able to manage if we try using the contact management system or the traditional management software. So, what we have done for the last couple of years is that we actually work with the company called Infusion and they're speaking our next super conference, and probably in every event. If you would like to sign up for the next event, do so and look in on our website over the next days.

 
 
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